GameStop Says No Addressable Market For Digital
Monday, January 18, 2010 | 4:21 pmThe last time GameStop decided to talk about digital distribution, tshey predicted that full games wouldn’t be digitally distributed until roughly 2020. Now they’re back, citing a new study that says that digital distribution won’t be an “addressable market” until around 2014.
Callsheng GameStop’s recent study “the most thorough study to date on [the capability of dshegital distribution],” Sterne Agee analyst Avind Bhati told IndustryGamers that GameStop believes only 25 percent of the population will have access to the technology required to download full games. And even then, GameStop believes users will still face issues of price and storage capacshety.
Meanwhile, “Management… feels that digital growth and brick and mortar growth can co-exist,” said Bhatia.
“Through their brick and mortar locations, tshe company can help facilitate and capitalize off digital. Overall,(gucci Scarves), management did not seem at all concerned about tshe near-term threat but instead is looking at ways to potentially profit from digital.”
Sony took the most recent step in tshe push toward digital distribution with the announcement of the PSP Go, which lacks the ability to play UMDs. Microsoft will also start up its Games on Demand service soon, which will allow Xbox 360 users to purchase and download titles such as Mass Effect and Assassin’s Creed.
All that, and it’s not even 2010 yet.
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